Last Updated on August 12, 2025
Allen Tate Realtors, the Carolinas’ leading real estate company since 1957, will rebrand as Howard Hanna Allen Tate Real Estate.
The brand evolution will align Allen Tate, the #1 real estate brand in the Carolinas, with its parent company, Howard Hanna Real Estate Services, the #1 independent, family-owned real estate company in the country. The Hanna Family of Companies includes more than 15,000 real estate agents in 500 offices in 13 states. In 2024, Howard Hanna closed 102,907 transaction sides totalling more than $37 billion.
In 2018, Allen Tate and Pittsburgh, Pa.-based Howard Hanna announced a partnership between the companies, both family-owned market leaders established in 1957.
“When we joined forces six years ago, we were confident that we were aligning the same long-standing values and culture: family ownership, local expertise, commitment to local communities, and a relentless focus on the customer. We will now proudly move forward as one unified brand,” said Pat Riley, chairman, Howard Hanna Allen Tate Real Estate.
“This milestone reflects the shared vision and combined strength of Allen Tate and Howard Hanna, two of the nation’s most respected, family-owned real estate companies. We’re honoring the 68-year legacy of Allen Tate, while bringing Hanna’s national resources, inclusive programs and innovative tools to deliver an even stronger advantage to buyers and sellers in the Carolinas,” said Gary Scott, president, Howard Hanna Allen Tate Real Estate.
“It’s more than a refreshed look—it’s a bold step into the future,” Scott said. “Our agents and clients are at the heart of this transaction. Our strong local roots, leadership team and commitment to local communities remain unchanged, but we will now be supported by the scale and strength of Howard Hanna.”
Howard Hanna is known for its innovative programs including Buy Before You Sell, Find It First, and 100% Money Back Guarantee that help clients at every stage of their homeownership journey.
Allen Tate’s longstanding tradition of giving back to local communities will grow stronger with Howard Hanna. As Howard Hanna Allen Tate, the company will continue to support public education in the Carolinas through its annual FUNday events in the fall.
Additionally, Howard Hanna will extend its commitment to children’s health to the region, with the establishment of the Howard Hanna Children’s Free Care Fund in the Carolinas, ensuring no family is turned away due to the inability to pay. In recognition of the company’s rebranding in the Carolinas, Howard Hanna has donated $10,000 to Levine Children’s Hospital in Charlotte and $10,000 to Duke Children’s Hospital & Health Center in Raleigh/Durham. To date, Howard Hanna contributed more than $22 million through this charitable organization.
Yard signs will reflect the new visual identity, with an emerald green and harvest gold color palate and the Howard Hanna Allen Tate Real Estate logo, beginning in late August. Building signage across the Carolinas will be updated in October and November. Company ownership and local leadership will remain unchanged.
As part of the brand evolution, Allen Tate/Beverly-Hanks will become Howard Hanna Beverly-Hanks Real Estate in western North Carolina. Allen Tate acquired Beverly-Hanks Realtors in 2022.
Additionally, Allen Tate Insurance will transition to Howard Hanna Insurance Services, unifying with its longtime partner under a single brand to deliver expanded offerings, greater operational alignment, and more profound service continuity across markets.
“The Carolinas have always been a cornerstone of our long-term vision. For six years, we’ve been building something extraordinary together,” said Howard “Hoby” Hanna IV, CEO, Howard Hanna Real Estate Services. “With this brand evolution, we’re uniting two iconic brands under one name and one mission: to provide the best real estate experience while continuing to grow with intention and invest in our communities.”
Howard Hanna Allen Tate Real Estate is the #1 real estate company in the Carolinas, with more than 75 offices and 1,800 agents serving communities across North and South Carolina. As part of Howard Hanna Real Estate Services, the largest family-owned and operated real estate company in the United States, Howard Hanna Allen Tate offers a full suite of real estate services, including mortgage, insurance, title and relocation. For more information, visit www.howardhannatate.com.
